Winning the Loyalty of your prepaid customer base

from Andreas West, Head of CRM & Business Intelligence - Vodafone D2 Germany

• Tackling the anonymity of prepaid churn - implementing measures to increase the amount of information you have about prepaid customers
• Identifying teens in your prepaid customer base through usage patterns
• Determining the best way to segment your prepaid customers:
  • evaluating who to retain amongst your prepaid segments and who to churn
• Developing tools for analysing prepaid customer usage patterns to predict and minimise prepaid churn
• Determining the impact of number poratbility on prepaid churn rates
• What are the challenges of developing loyalty programmes and reward programmes specifically for prepaid customers?
  • how do these differ from post-paid?

• For more information please contact the author